I had the opportunity to team up with Let’s Get Checked, a leading provider of at-home health testing kits, to develop a digital landing page and whitepaper serving as a Health Equity report. Let’s Get Checked empowers individuals to take control of their health by offering convenient and accessible testing solutions from the comfort of their homes.
Together, we embarked on a mission to create a comprehensive Health Equity report that shed light on disparities in healthcare access and outcomes. The digital landing page served as a hub for users to access the report, while the whitepaper delved deep into the findings and recommendations.
Our collaboration combined expertise in healthcare, design, and digital strategy to deliver a visually engaging and informative report. By leveraging Let’s Get Checked’s commitment to democratizing healthcare, we aimed to raise awareness and drive positive change in addressing health inequities.
As the lead designer on this project, I took ownership of developing the overall look and feel of the entire page. This involved grounding the designs in Let’s Get Checked’s brand guidelines, ensuring consistency in colors, typography, and iconography to maintain brand identity.
I underwent several rounds of wireframing and approximately seven full-page revisions to refine the design and arrive at the final page layout. Utilizing Figma as our design platform, I meticulously constructed layouts for various screen sizes, including 1920, 1440, 1080, 768, 578, and 320, to ensure optimal responsiveness and user experience across devices.
Through these iterative design processes and attention to detail, I aimed to create a visually appealing and user-friendly landing page that effectively conveyed the importance and significance of the Health Equity report while staying true to Let’s Get Checked’s brand ethos.
Bam is a versatile creative spirit, skillfully navigating the realms of creative and art direction, design, and strategy.