During my tenure as Senior Art Director at Comcast, I led the charge in overseeing the production, design, and maintenance of Comcast’s digital platform. Tasked with a multifaceted role, I took on the responsibility of creating and upholding rules and guidelines for web design, ensuring consistency and coherence across all digital touchpoints.
My focus extended to building out various landing pages, service pages, and service partner pages for flagship offerings such as Xfinity, as well as premium content providers like HBO and Cinemax. By leveraging strategic design principles and user-centric approaches, I aimed to enhance the overall digital experience for Comcast customers.
Through collaborative efforts and meticulous attention to detail, I played a key role in shaping Comcast’s digital landscape, aligning it with industry standards and exceeding user expectations. My commitment to excellence in design and functionality contributed to Comcast’s continued success as a leading provider of digital entertainment and communication services.
On top of my collaborative work, I also took charge of producing many of the header graphics seen across product offerings, service offerings, partner pages, and landing pages. This involved bringing my design chops to the forefront, ensuring that each graphic not only looked slick but also effectively communicated the essence of the page it adorned.
Whether it was crafting visuals to highlight new product features, showcase service offerings, or spotlight key partnerships, I approached each header graphic with creativity and precision. By aligning these visuals with Comcast’s brand guidelines and the specific messaging of each page, I contributed to a cohesive and visually compelling digital experience for users.
These header graphics played a crucial role in capturing the attention of visitors and guiding them through the digital landscape of Comcast’s offerings. Through my dedication to producing high-quality visuals, I helped elevate the overall aesthetic and effectiveness of the digital platform, leaving a lasting impression on users and reinforcing Comcast’s brand identity.
Bam is a versatile creative spirit, skillfully navigating the realms of creative and art direction, design, and strategy.