Complemented by a strong emphasis on strategy and research, I lead the conceptualization and execution of visual elements across various projects, ensuring alignment with overarching brand goals and audience preferences. I delve deep into market research, competitor analysis, and audience insights to inform my creative decisions. By blending strategic thinking with artistic vision, I develop compelling and cohesive creative solutions that resonate with target audiences and drive engagement. Whether it’s crafting brand identities, designing marketing campaigns, or directing visual storytelling, I approach each project with meticulous attention to detail and a commitment to delivering impactful results.
In recent projects, I’ve been focusing on brand and brand strategy-related initiatives. This involves understanding the essence of the company and translating it into cohesive visual and narrative elements. I conduct thorough research and collaborate closely with stakeholders to craft strategic roadmaps aligned with the organization’s objectives. With a combination of creative thinking and design expertise, I create compelling brand experiences that resonate with target audiences and drive business growth. Whether it’s developing brand guidelines or designing visual assets, my goal is to deliver impactful results that elevate the brand’s presence and reputation.
My recent focus has been on UX/UI – Product related projects, where I integrate strategy and research to optimize digital product experiences. I specialize in building and managing brand and design systems, ensuring consistency across various touchpoints. Additionally, I have extensive experience working with WordPress and maintaining enterprise-scale websites. This involves implementing updates, enhancing functionality, and ensuring seamless user experiences. My approach involves collaborative teamwork, comprehensive user research, and iterative design processes to deliver solutions that not only meet user needs but also align with business objectives.
I consider myself a curious individual, driven by a relentless desire to explore and comprehend the intricacies of the world. This innate curiosity has been the driving force behind my creative journey. My fascination with design first emerged during my high school years, igniting a path that led me to pursue a Bachelor of Fine Arts in Graphic Design. Since then, I have cultivated a dynamic career trajectory, encompassing roles as a freelancer, consultant, and staff member for various esteemed brands, fortunate enterprises, and distinguished creative agencies.
With a wealth of 14 years in the creative realm, I take immense pride in my accomplishments. Notably, I’ve contributed to notable projects such as crafting Brand and Identity for Netflix’s Creative Labs and producing Title Cards and Lower Thirds for esteemed publications like Essence Magazine and Jergens. My expertise extends to building and managing brand and design systems using tools like Figma, with successful implementations for renowned entities such as Ford and SiriusXM.
Additionally, I’ve demonstrated proficiency in developing and maintaining enterprise-scale CMS platforms like WordPress, alongside undertaking full-stack development and UI/UX design responsibilities for esteemed companies like Daily Pay and Timberland. Furthermore, my portfolio includes the production of impactful out-of-home creative solutions for entities like Lobos, as well as the design of web banners, emails, and landing pages for industry giants such as Comcast and Altice.
After Effects, Dreamweaver, Figma, Illustrator, InDesign, Keynote, Lightroom Photoshop, Pitch, Power Point
Dropbox, Google Drive, Jira, Slack, Teams
Figma, Jira, Miro, Murial, Miro, Shopify, SquareSpace, Wordpress, Woocommerce
Fl Studio
My multifaceted interests are a reflection of my muti hyphenate nature and entrepreneurial journey. When I am not designing, I am listening to or making music. I operate a creative studio known as Therum, where I channel my creativity into various projects. As an entrepreneur, I also helm Sidemoney, an apparel company, alongside my ventures in auto, real estate, and cannabis industries planned for this year. Inspired by the world around me, I’m shaped by my experiences, both wins and losses, acceptances and rejections. Through these experiences, I’ve honed a diverse skill set, taking pride in my talents and often taking on multifaceted roles. As a creative savant, I thrive outside the box, gravitating towards the experimental and daring. Ultimately, my aspiration is to share my knowledge and inspire others, perhaps one day teaching and mentoring to spread creativity and innovation.