In partnership with Edelman and Prologis, I had the opportunity to contribute to the creation of “Groundbreakers,” a cutting-edge digital magazine spotlighting leaders, news, and events within the logistics industry. Our team, consisting of six talented individuals—including an illustrator, account manager/project manager, and four designers, including myself—joined forces to bring this innovative project to life
Together, we meticulously crafted the art direction, design, and development of the website, ensuring a seamless and engaging user experience. Additionally, we took charge of producing graphic elements and assets for the articles published on the site, enriching the content with visually compelling imagery and illustrations.
As a key member of the project team, I played a pivotal role in shaping various aspects of the digital magazine. Personally, I contributed to the development of site navigation, ensuring an intuitive and user-friendly browsing experience for readers. Additionally, I lent my expertise to the creation of article graphics, infographics, and page layouts, enhancing the visual appeal and readability of featured content.
Whether designing layouts for articles, crafting compelling graphics for person features, or refining the aesthetics of contact pages, I remained committed to delivering high-quality work that aligned with the magazine’s overarching goals and brand identity. Through hands-on involvement in these crucial elements, I helped elevate the overall presentation and effectiveness of “Groundbreakers,” ensuring it stood out as a premier destination for industry insights and inspiration.
Bam is a versatile creative spirit, skillfully navigating the realms of creative and art direction, design, and strategy.