I collaborated with Amp Agency and Stop and Shop to create a series of paid ads for use with affiliate and digital marketing partners. Our objective was to develop impactful designs that resonated with consumers by highlighting imagery and messaging centered around family-based events or celebrations.
I collaborated with a small team consisting of a writer and another designer who curated an image library for me. Using this library and a document of messaging options, I developed compositions for the banners. I carefully paired the messaging with images that I felt best captured the essence of each message. In total, I produced 7 sets of banners for the campaign.
These ads were distributed across various channels and played a key role in the brand’s ongoing marketing efforts, helping to attract and retain customers. They contributed to the brand’s visibility and engagement with its target audience, ultimately supporting its growth and success in the market.
Bam is a versatile creative spirit, skillfully navigating the realms of creative and art direction, design, and strategy.