In collaboration with Kingsland and Lobos, we executed a comprehensive advertising campaign. Leveraging Lobos’ product assets, we crafted impactful paid ads and social media promotions. While adhering to Lobos’ brand guidelines, we incorporated additional branding recommendations to enhance all Lobos creative. The outcome was a successful campaign that effectively showcased Lobos’ products and bolstered their brand presence in the market.
The creation of many concepts stemmed from collaboration with a small team comprising writers and account leads. Together, we crafted messaging and gained deeper insights into product information and demographic nuances for each SKU. Equipped with a library of product shots from Lobos events, I utilized these resources to produce compelling compositions. Drawing inspiration from typographic elements, magazines, and vintage advertisements, my design approach extended beyond Lobos’ guidelines to infuse a unique aesthetic into the project
We set up these designs to be super flexible, so if the client wants to switch things up down the road, they can easily swap out text or images. Some of the designs were quickly put into action for live campaigns across OOH, web, and video. You can check out a few of these campaigns in this portfolio.
Bam is a versatile creative spirit, skillfully navigating the realms of creative and art direction, design, and strategy