I collaborated with Citi Unlimited, Essence, and Jergens to create title cards, lower thirds, and transition graphics for a video titled “Reveal Your Glow.” In this video, Beauty Reporter Darian Symoné Harvin is joined by Board-Certified Dermatologist and Jergens® Glow Collective* member, Dr. Angela J. Lamb, to showcase a new product, Jergens® Melanin Glow Illuminating Moisturizer.
I crafted each set of assets while strictly adhering to Jergens’ brand guidelines and the surrounding guidelines for each product. Every font and color choice was meticulously selected to align perfectly with their design and brand system.
For these assets, I aimed to incorporate large text, vibrant backgrounds, and a strong focus on the featured products for each transition card. When designing the lower thirds, I ensured they complemented the direction established in the transition and title cards, maintaining consistency across all elements of the video.
Bam is a versatile creative spirit, skillfully navigating the realms of creative and art direction, design, and strategy.