I partnered with Citi Unlimited, Essence, and Grey Goose to develop title cards and lower thirds for the video titled “Toast to Black Fashion.” This engaging video centered on summer trends featuring ESSENCE Beauty & Style editor Blake Newby, style influencer Kelà Walker, and spirits influencer Michelle Sprott as they celebrated Black Fashion at the ESSENCE Festival of Culture.
To craft these motion assets, I drew inspiration from the sleek design of Grey Goose bottles and incorporated pastel colors to evoke a fresh and summery vibe. Additionally, I conducted research and curated a moodboard to develop the styling for the lower thirds, ensuring they harmonized with the overall aesthetic of the video.
Bam is a versatile creative spirit, skillfully navigating the realms of creative and art direction, design, and strategy.