In collaboration with Electrolux and MadPow, a renowned design agency, I embarked on a project aimed at developing innovative UI concepts for Electrolux’s smart home appliances. With the goal of providing fresh art direction for various UI elements, our objective was to enhance the dynamism of the interface to elevate user experience.
Electrolux sought ways to infuse greater dynamism into its interface while maintaining alignment with its brand guidelines. Leveraging this directive, I crafted four distinct concepts, each rooted in different aspects of the brand identity. Through meticulous attention to detail and creative exploration, I explored various design elements, from color schemes to typography, to bring each concept to life.
By blending creativity with functionality, the resulting UI concepts showcased a harmonious balance between aesthetic appeal and usability. This resulted in the creation of forward-thinking UI designs that not only reflected the brand’s ethos but also anticipated the evolving needs of smart home appliance users.
Bam is a versatile creative spirit, skillfully navigating the realms of creative and art direction, design, and strategy.