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Digital OOH

Altice

  • Strategy

    Creative

  • Design

    Art Direction, Digital, Web Banners

  • Client

    Altice

  • Tools

    Photoshop, Illustrator

Challenge

Elevate digital and OOH assets for Altice holiday + product promotions

I collaborated with Altice to offer art direction for website headers, web banner ads, email graphics, and out-of-home graphics in the form of large format posters. My responsibilities included transforming holiday assets, such as icons and sprites, into new and dynamic assets. I also utilized device assets provided by client partners to create templates for TV service offerings. Additionally, I was tasked with designing large format posters incorporating these same design influences.

What was created?

Web Banners Landing Page Graphics Large Format Posters

My objective for this project was to craft visual compositions that elevated previous work while remaining firmly rooted in the overall brand system. My concepts focused on playing with the sizing of text and design elements to effectively incorporate messaging for products or service offerings. Each composition aimed to strike a balance between innovation and brand coherence, ensuring a cohesive and impactful visual identity across all platforms.

Device Slider
Results

A new direction saw much success.

Many of the designs you see were either directly implemented into campaigns or transformed into templates for future use, ensuring their ongoing relevance and efficiency in various marketing initiatives.

 

 

 

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Bam is a versatile creative spirit, skillfully navigating the realms of creative and art direction, design, and strategy.

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